Transforming social media channels from formal feeds into engaging community conversations.
The Challenge
Transforming the official social media channel communication pattern from rigid announcements into lively community interactions favored by young audiences.
Our Strategy
Applying social media algorithm research, creating highly aesthetic Reels/TikTok short video content, and responsive community engagement.
The Result
+520,000 organic follower growth in 6 months with an average engagement rate reaching 8.4%.
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